LOS ANGELES - The first look at the newest addition to the royal family will be revealed when The Hub
TV Network, one of the fastest growing basic cable networks, premieres
the special all-new coronation episode of the animated hit series "My Little Pony Friendship is Magic,"
February 16 (10:30 a.m. ET). In the highly anticipated
episode, Twilight Sparkle becomes a princess, resulting in a flurry of
special events from the network around the character's coronation
including a nine-episode My Little Pony Princess Coronation Marathon Saturday,
February 16 (6-10:30 a.m. ET) showcasing the character's journey to her
crowning moment. The series is produced by Hasbro Studios.
To celebrate the episode, The Hub will host a special LA-based, invitation-only "My Little Pony Friendship is Magic" Coronation Concert
event hosted by Mallory Hagan, the newly crowned Miss America 2013 with
a special guest appearance by Olympic Gold Medalist Carmelita Jeter.
The "My Little Pony Friendship is Magic" Coronation Concert will
herald the arrival of the new 'Royal' with an interactive, sing-along
screening in Los Angeles Saturday, February 9, hosted by Miss America
2013, Mallory Hagan, crowned Jan. 12, 2013, in Las Vegas and hailing
from Brooklyn, NY. The event will also feature a special guest
appearance by Olympic Gold Medalist Carmelita Jeter, "The
World's Fastest Woman" who won Gold in the 4x100m relay, Silver in the
100m and Bronze in the 200m races at the 2012 London Olympics.
The Coronation Concert will be in support of Children's Hospital Los Angeles,
a nonprofit, academic, pediatric medical center that provides the
highest quality healthcare to more than 97,000 children and families
every year. Named the best children's hospital in California and among
the top five in the nation by U.S. News & World Report,
Children's Hospital is home to The Saban Research Institute, one of the
largest and most productive pediatric medical research facilities in the
United States, and is one of America's premier teaching hospitals
through its affiliation since 1932 with the Keck School of Medicine of
the University of Southern California.
To give the series' passionate fan base an opportunity to attend the
concert, The Hub held a one-day, call-in My Little Pony Coronation
Concert Sweepstakes and a 10-year-old fan from Buncombe, IL won a trip
for four to the coronation concert with his family. Fans will have
additional opportunities to win tickets to the crowning event through
giveaways with several online sites.
Viewers can also participate in all the pomp and circumstance of the
coronation episode premiere with a variety of exclusive digital content
launching Friday, February 1 on hubworld.com. For fans to host their own
viewing parties at home, the website will feature coronation-themed
downloadables including crowns, coloring pages, activity sheets and
recipes at hubworld.com/MLPprincess.
Additionally, the network will launch an all-new, high-octane "Racing
is Magic" game that tests a player's racing prowess and brain power in a
variety of challenges that follow a trio of ponies in the annual race
The Hub's Facebook and Twitter
(@HubTVNetwork) platforms will also provide sneak peeks and exclusive
content from the coronation episode and extend the viewing experience
with additional activities to engage fans of all ages.
"My Little Pony Friendship is Magic" follows the studious young
unicorn Twilight Sparkle and her five pony friends as they teach one
another about the most powerful magic of all, the magic of friendship!
In the special coronation episode "Magical Mystery Cure," Twilight
Sparkle accidentally casts a spell that switches the Cutie Marks and
destinies of all her friends, and the only way she can reverse the spell
is by writing her own magic. Little does she know that by achieving
this great accomplishment, she will fulfill her destiny and emerge a
About The Hub TV Network
THE HUB is a multi-platform joint venture between Discovery
Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ:
HAS) with a goal of entertaining, enlightening, empowering and educating
children and their families. The cable and satellite television
network features original programming as well as content from
Discovery's library of award-winning children's educational programming;
from Hasbro's rich portfolio of entertainment and educational
properties built during the past 90 years; and from leading third-party
producers worldwide. The Hub lineup includes animated and live-action
series, as well as specials, game shows, and family-favorite movies.
The network extends its content through a robust and engaging online
presence at www.hubworld.com.
The Hub rebranded from Discovery Kids on October 10, 2010, and is
available in nearly 72 million U.S. households. The Hub logo and name
are trademarks of Hub Television Networks, LLC. All rights reserved.
To find the channel in your area, please visit http://www.Hubworld.com and check the channel locator at the top of the page.
Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork
Note: For artwork, visit www.press.discovery.com
About Hasbro Studios
Hasbro Studios is the Los Angeles-based entertainment division of
Hasbro, Inc. (NASDAQ: HAS). The studio drives entertainment brand-driven
storytelling for the company and is responsible for all television,
film, commercial productions and short-form multi-platform content
across all traditional and digital media. It develops and produces TV
shows based on Hasbro's world class brands, including TRANSFORMERS, MY
LITTLE PONY, LITTLEST PET SHOP and SCRABBLE. Many of these shows air on
The Hub, a U.S. television network for kids and their families, and in
more than 170 countries globally. The Hub is a joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). The
studio is also comprised of the Film Group, which develops films based
on Hasbro's world class brands, including TRANSFORMERS 4 (Paramount),
STRETCH ARMSTRONG (Relativity Media) and CANDY LAND (Sony), and
oversees commercials and short-form content production.