An online effort to raise enough funds to make a documentary about the dedicated adult fans of the animated television series, “My Little Pony: Friendship is Magic”, has pulled a remarkable level of funding.
The documentary makers had targeted $US60,000 for the documentary on kickstarter.com, and hit the target in just two days.
Adult supporters of the show, known as Bronies, kicked on to raise $US322,022 on kickstarter.com and a further $US26,142 through Paypal.
A Brony is typically a male viewer or fan of the My Little Pony show or franchise, the word being a combination of bro and pony. However, Bronies may also include female adult fans.
The cash will make the documentary the second most funded film of all time on Kickstarter.
The aim of the documentary is to follow several individual journeys that converge at the two-day convention known as Bronycon, being held in Secaucus, New Jersey.
The aim is to find out who the adult fans are and what is driving their attraction to the show, aimed at children.
The documentary’s executive producers are Tara Strong, Lauren Faust, John de Lancie and Michael Brockhoff. The director is Laurent Malaquais and the consulting producer is Andrew Brockert.